The strategy was to create a pioneering office design which reinforced the corporate brand, culture and energy of a young vibrant company, worthy of UAE headquarters status. The three floors were linked by a common staircase promoting vertical contiguity throughout the building, in turn drawing the professional team together, enabling the free transfer of ideas and communication.
"We all know the real business goes down in the stairwell" J Bisman 2002. Throughout the ground & first floor levels this concept of team interaction is further fostered through the “mixing” of the office programs. Formal and informal meeting spaces are intermingled with typically closed workspaces promoting movement & a dynamic working floor.