The Tanagra concept is derived from the luxury gift, both in the experience of receiving and unwrapping the gift as well as in the wrapping itself. The wrapping or first impression has great impact on the overall perception of the gift and its contents in the same way that a person may form an impression of a store from the external facade. The excitement of receiving a gift is partially due to the experience of unwrapping that gift, peeling back the layers one by one to reveal the object inside.

The elements that make up this wrapping experience are key to the interior design. The Box, with strong lines and crisp exterior, made to feel more luxurious with the use of reflective metallic materials. This element has patterns or branding embossed into it. The interior, in complete contrast, is fully lined with soft and plush fabrics, delicate and luxurious. This contrast in materiality and form translates into a series of boxed gift areas.